Brand Boost Challenge #4 - Imagery Inspiration
A photo is worth 1000 words. What do your photos say about your brand?
Using the descriptive words you compiled in task #3, use a royalty free photo website like Unsplash.com or Pexels.com to find images that are excellent representations of your brand, and ones you can actually use for free - legally - if you want to use them for your business. (If you have a paid account somewhere else for stock photography, that’s fine too).
Find photos that are not only examples of your descriptive words, but that you could actually use as part of your brand identity.
Download all the images you can, and throw them into a folder on your computer.
Keep in mind, not every image is perfect. Maybe you have a single image that would work great if one part was cropped out. So crop it out! It makes a big difference. Don’t water down your brand just because you can’t find things that work right out of the box. Make it work for you the right way.
Take a look at the folder of images. Is it starting to look like the brand you want it to be?